In a Downturn, Ads Should Focus on “Value”

Adweek

A recent Linked-in poll conducted for AdweekMedia asked, “What is the most effective tone for advertising during a recession?” The top response (52%) was a tone of “value.” The next popular was “empathetic realism.” See how the other responses ranked in this article. What is the tone of your advertising for selling your publishing company to other businesses or products to distributors these days?