IdeaWatch
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500-Year-Old Book Surfaces in Utah You Never Know What’s in Your Attic While volunteering at a fundraiser for the small town museum in Sandy, Utah, just south of Salt Lake, book dealer Ken Sanders got the surprise of a lifetime. |
Two by Two: A Real-life Noah’s Ark Modern-Day Noah He wanted to build an ark, to scale, using Scripture as a guide. See what happened! |
How Harry Potter Rewrote the Book on Reading Thank You, Harry Potter! This article explains, "What the Harry Potter generation showed us, certainly through social media but also through events, was that they view reading as a collective experience. They want to celebrate reading together.” |
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Not All (e)Books Are Created Equal Pricing Books and eBooks A different take on the pricing structure of ebooks versus print books. The standard formulas that publishers use might deserve another look. |
10 Things You Might Not Know about Punctuation The Power of Punctuation Who knew that punctuation could lead to a revolution? Or create a new nickname? Or simply annoy people so much? (Well, that last one we editors already did know, actually.) |
Time for Book Publishers to Fight Dirty Fighting Back to Sell the Printed Page How to sell books—take a "page" from the way Kindle is marketing and fight back: "Publishers should tantalize consumers by evoking books’ sensory pleasures: the smell; the feel in your hands; that crisp, appealing crinkle of a turned page and smooth snap of a dust jacket . . ." You had us at "sensory pleasures . . ." |
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