IdeaWatch
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From the “Why Didn’t I Think of That?” Category These guys really really love bacon. So much so that you can order bacon-flavored envelopes—I mean, mmmvelopes—to make that lick-and-seal job so much more enjoyable. That next mailing will be much more fun this way . . . that is, if you love bacon! —Linda Taylor |
The Coming Darwinism of iPhone Apps Survival of the Fittest With 85,000 apps currently available for the iPhone, is it really possible that all are being used by a significant number of people, or will only the fittest survive? What makes an app able to survive? This article has a probable answer. —Linda Taylor |
How to Hit This Important Niche We all know that women buy most of the books we put out there. Want to really meet the needs of today’s multitasking moms? Read the survey and discover how they view themselves and what they need. —Linda Taylor |
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Seattle Named America’s Most Literate City in 2009 So Where Does Your City Rank? Central Connecticut State University has released the annual list of America’s Most Literate Cities. Click on the link in the article for the complete list. Criteria include newspaper circulation, number of bookstores, library resources, periodical publishing resources, educational attainment, and Internet resources. —Linda Taylor |
Using Menu Psychology to Entice Diners Editing Comes to Restaurant Menus—Who Knew? Restaurants around the country are feverishly revising their menus. Pounded by the recession, they are hoping that some magic combination of prices, adjectives, fonts, type sizes, ink colors and placement on the page can coax diners into spending a little more money. You editors out there will be amazed! —Linda Taylor |
Five Questions to Start the (Still) New Year Staying with the Times I may now be falling in that "older American" category (I’m 51 and trust me, I still just want to look at catalogs), but in order to market our books to these new generations with new technlogy, we need to keep up with the times. Five quick questions to ask about your marketing. —Linda Taylor |
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