Archive for May, 2009

Encouraging My Students to Keep Writing

Tuesday, May 26th, 2009

I have been wonderfully privileged this past week to interact with Houghton College students in a May Term class I’m teaching called, “From Manuscript to Book: How It Happens.”

These students are writers—some of them Writing majors, some of them focusing on other areas but still having a minor or even just a hobby in Writing because “they just have to write.”

I pitched the class to the Writing department, specifically the chairman Dr. John Leax, as a way to help the students be more marketable once their college time is over and they must begin to pay back their loans and make a living. The students who chose to take this course know that they either want to work in publishing or will have to navigate the world of publishing in order to get their work published.

And some days, I look at them and see that they are overwhelmed with the information I’m giving them about what actually goes on in a publishing house. And, I have to say, I feel bad about it.

Yes, lots of bad stuff gets published and lots of good stuff doesn’t.

These writers have been studying the craft of writing and dreaming of becoming great writers with published works. And I come along and tell them that it’s about platforms and who you know and is there an audience and will it sell and can you sell yourself and, oh yeah, it better be an outstanding idea that hasn’t been done that way before and it should be well written and can you market it.

But first, it all comes down to a well-written query letter or pitch at a Writing conference. It comes down to a few seconds to make an impression (a good one). And it depends on hitting the right acquisitions editor at the right time with the right need with your right idea.

And where does that leave the craft?

That’s why I liked reading Mick Silva’s blog post, “Balance for the Writer.” As an editor who has sat at his share of writers’ conferences and heard his share of pitches, he still understands that writing has to come from the heart, from the passions. If a writer is writing from something deep inside, something implanted by God himself, that will come through. And God will see to it, when the time is right, to send that message exactly where it needs to go, whether that is to a single friend or to millions who need to hear that message.

I don’t want my students to go away from my class jaded that getting published may be impossible. I want them to understand the dynamics of a publishing house, the business that does matter, and the basic steps they need to know to work there in some editorial role or to interface there as an author. All of this is important information—if I didn’t think so, I wouldn’t be taking a three-week hiatus from my day job to pass along as much as I can to these students.

But I don’t ever want them to forget that they should write, write, write. And they should do so just as Mick suggests: “It’s essential we writers find who we are—and write from that. Don’t write to a trend unless it’s one of your passions. And don’t force yourself to write what you aren’t naturally inclined toward already. We’ve got to understand that writing what we know means being who we are.”

Getting published? It’s a good thing but it’s not the most important thing. What’s most important is that the authors find their individual voices and write the words God calls them to write. Then let him take it where he will.

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Do Men Read?

Tuesday, May 26th, 2009

Do Men Read?

Chick Lit Wins Over Lad Lit We hate to admit it, but the male reading audience is finicky indeed. What do men read, and why? —Linda Taylor

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Against All Odds, Small Presses Prosper

Tuesday, May 26th, 2009

Against All Odds, Small Presses Prosper

Strategies for Thriving in a Down Market These small publishers from Texas to New York share their strategies for cost cutting and reallocating resources in order to prosper in these difficult economic times. —Linda Taylor

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AmazonEncore

Tuesday, May 26th, 2009

AmazonEncore

A Second Chance for Worthwhile Books On Wednesday, May 13, Amazon announced a new program called AmazonEncore to help books that have great followings and reviews to benefit from Amazon’s marketing power. These may not be the best-sellers, but they’re good books (according to their readers) that deserve a second chance. —Linda Taylor

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In a Downturn, Ads Should Focus on “Value”

Tuesday, May 26th, 2009

In a Downturn, Ads Should Focus on “Value”

A recent Linked-in poll conducted for AdweekMedia asked, “What is the most effective tone for advertising during a recession?” The top response (52%) was a tone of “value.” The next popular was “empathetic realism.” See how the other responses ranked in this article. What is the tone of your advertising for selling your publishing company to other businesses or products to distributors these days?

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How Publishers Can Use Twitter in a Smart Way

Tuesday, May 26th, 2009

How Publishers Can Use Twitter in a Smart Way

As part of your SEO and outbound digital marketing strategy, it’s important for publishing marketers to understand how to profitably use Twitter. This is a concise and helpful article on traps to avoid and best practices to develop when using Twitter as a tactic to help improve your web presence, corporate branding, and sales.

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Acquisition Editors Searching for the Next Big Idea

Tuesday, May 26th, 2009

Acquisition Editors Searching for the Next Big Idea

Authonomy.com by HarperCollins is a good example of a customer-centric, organic, market approach to new surfacing new book ideas. This online community allows authors to post manuscripts that visitors can then review. A HarperCollins editorial board looks at the top five books each month. If you don’t have a program like this, this mini-case study might inspire your editorial team.

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How Technology Is Changing What We Read

Wednesday, May 6th, 2009

How Technology Is Changing What We Read

Back to the Days of Dickens? Dickens’ books began as serialized columns in newspapers. Is there a return to this by way of iPhone apps and Twitter? This may just be the answer for unpublished authors who want to reach their niches and for readers to get bite-sized chunks of a book in their bite-sized free time. —Linda Taylor

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The Ultimate Hero?

Wednesday, May 6th, 2009

Unless you’ve been in a cave, you probably have at least heard of Twilight, the mega-selling book written by Stephenie Meyer. The book and its sequels have become a cottage industry of sorts, complete with T-shirts, badges, and feature films.

Talk to the average teen and you’ll find many fans who cheerfully, and even gleefully, admit to being obsessed with the books, particularly the hero—Edward Cullen (played by Robert Pattinson in the movie), who falls for Bella—the every-girl heroine (played by Kristen Stewart). Many fans have read these books over and over, far preferring them to any other books out there.

The overwhelming success of Twilight has sparked other books of paranormal romance, where a spunky teen meets the hottest guy at school and finds that he’s of a different persuasion (vampire, werewolf, fairy, pixie killer, ghost, immortal—you name it). This is the hottest trend in teen lit. According to an article in the November 17, 2008 edition of Publishers Weekly, publishers can’t acquire these fast enough for the audience. (See “The Next Dead Thing” by Donna Feitas,” p. 23.) Take a look at the YA section and you’ll find books like Evermore by Alyson Noël, Wicked Lovely, Ink Exchange, and Fragile Eternity by Melissa Marr, Need by Carrie Jones, Wondrous Strange by Lesley Livingston, Haunted by Meg Cabot, Never Cry Werewolf by Heather Davis—the list goes on. While some might argue for or against the literary merits of such books (and there have been heated debates on Amazon.com and other places on the Internet), they manage to hit readers where they live.

Not your cup of tea? Well, it might be your daughter’s, your wife’s, or your sister-in-law’s. These books aren’t just in mainstream bookstores out of the purview of Christian teens. Many Christian teens and women devour these books with a passion that far outstrips their reading of the New Testament. In most cases, you won’t find God mentioned, with the exception of Twilight. In that book and its sequel New Moon, Edward Cullen admits that he doesn’t want to be a monster and worries about whether or not he still has a soul, even though he’s a vampire. So, what is it about these books that teens (and many women) find so attractive? For one thing, they include a hero who is amazingly attractive, extremely powerful, as nurturing as any good parent, and completely devoted to protecting the heroine from the evil that threatens, even if that evil comes with the territory of being what he is—a vampire/werewolf/fairy/immortal.

Is that description familiar? With the exception of the protecting-the-heroine-from-himself aspect, that could be an apt description of Jesus, the ultimate hero. Any powerful but nurturing hero will always owe part of his soul to the One who sacrificed all for us.

So, what does this mean for Christian publishers? Rather than be tempted to discount these books and thus the powerful feelings they engender in readers, it’s time to acknowledge the felt needs of the audience. Most of us want to be nurtured—to be loved and cherished. You don’t have to read Genesis 2:18 to be convinced of that. Maybe it’s time to remind them (and ourselves) that the ultimate fairy tale hero is real, not fictional or even homogenized. He’s approachable and hopelessly in love with all of us. May the work we produce inspire our readers to proclaim like David (no stranger to the attractive, action hero label): “One thing I ask of the Lord, this is what I seek: that I may dwell in the house of the Lord all the days of my life, to gaze upon the beauty of the Lord and to seek him in his temple” (Psalm 27:4).

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Self-Publishing Is Becoming Respectable

Wednesday, May 6th, 2009

Self-Publishing Is Becoming Respectable

Self-publishing May Just Be the Wave of the Future Maybe self-publishing will no longer be that embarrassing second-cousin-once removed to our publishing family. We might just have to accept him as a bona fide member—after all, getting good books out there helps us all out, right? —Linda Taylor

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