Jesus’ Return

Pew Research Center

Recent survey from Pew on the various views Christians have on the return of Christ. Many titles exist on this topic, yet the survey results beg for a re-purposing of old content or fresh treatment on the matter for consumers. Relevance: acquisition editors, product developers, and pub boards.

Books and Music That Make You Dumb

Wall Street Journal

Just for fun.

Green Marketing Defies Downturn

Advertising Age

Trends: As green values continue to make inroads into the consumer mainstream, in spite of the recessive economy, checking your publishing catalog for Christian, eco-friendly titles and content may be a good thing to do. The current green trend seems recession resistant this time, unlike ones in earlier years. This could be relevant for NPD.

Knowing Your Reading Markets

MediaPost

Marketing & Sales: As an editor, you know how important knowing your consumer is to publishing success. A new consumer category, or at least a new consumer term, is emerging: Consumer 2.0. Heard of it? Learn more about these people, their preferences, and how to reach them.

Less Than 1 Percent Have a Biblical World View

Christian Post

Trends: According to a recent study released by The Barna Group covered in The Christian Post, 18 to 23 year olds “rarely have a biblical worldview.” They report the number is less than one percent. Could this observation point out an under-served publishing niche and the need for more worldview Bibles and titles? Study and apologetic titles abound, but worldview products? This might have applications for NPD.