Week of September 1, 2008

Marketing and Advertising
20 Questions on Marketing and Advertising
New York Times
A touch of marketing musings and humor.

Technology
Leveraging Online Video’s Strengths
Advertising Age
Solid article relevant for publishers using author or product videos as part of their promotional mix.

Social Marketing
Digital Social Marketing Growing in Size and Significance
Advertising Age
Article reporting the strong growth in digital social marketing. Could have implications for marketing strategy and planning.

Consumer Research
Why Teens Resist Mobile Advertising
MediaPost.com
This study’s findings could have implications for publishing marketers who are researching different strategies of content distribution using new media.

Editor, Christopher Ribaudo, Chief Brand & Marketing Strategist

Livingstone. Ideas to Marketplace.