News Bits for Publishers

Industry News
Summer Event Round-Up
Publishing Trends (8/29)
In their September newsletter Publishing Trends gives a summary of this summer’s significant publishing news events, from a NYC perspective.

Branding
More Than Book Covers, Logos and Slogans
Publishing Trends (8/29)
Informative, concise article demonstrating the critical importance of brand alignment, what internal branding really is, and its implications.

Social Networking
What People Are Reading
GoodReads.com (8/29)
GoodReads provides social networking opportunities for readers to share what they’re reading and their thoughts. In his blog Tim O’Reilly expresses the belief that GoodReads is “the pinnacle of private social networking.” Could be relevant to new product developers and acquisition editors.

Marketing Research
Reader Relationship Management
Advertising Age (8/25)
Acquisition editors make choices in part based on knowledge of their readership. How deep and accurate is that knowledge?  Readership knowledge directly shapes editor’s decisions that, in turn, shape purchasing and publishing decisions, market success, and ROI. This article, though focused on CRM practices in non-publishing companies, could have crossover applications for Christian publishers. Of interest to strategic planners and publishing marketers interested in relational-marketing strategies.

Ideation
25 Ways to Capture Ideas
LifeDev (8/2008)
Ideas on different options to capture those precious brainstorming or inspired insights.

Editor, Christopher Ribaudo, Chief Brand & Marketing Strategist

Livingstone. Ideas to Marketplace.

News Bits for Publishers

Publishing
How Publishers Can Still Matter
Publishers Weekly (8/4)
A thoughtful perspective piece by Clay Shirky on how traditional publishing houses can position themselves for relevancy amid industry changes brought on by new media and technology.

Analytics
Google’s New Tool for Marketers
New York Times (8/6)
Article announces launch of new tool by Google intended for marketers. Insights for Search tracks and ranks the most popular words people type into Google’s search box. This has relevance for Christian publishers attempting to do more information-based product development and online marketing communications strategizing.

Product Development
Marketing to the Middle Class–Which One?
Pew Research Center
A recent study by the Pew organization discovers that the American middle class is not a single group but actually four different groups. Solid profile information with applications for more precise Bible and Christian product development.

Young Adult Consumers
College Students and Social Responsibility
Advertising Age (8/4)
Survey shows the rising influence of a company’s perceived social responsibility commitment in college students’ purchasing decisions. Could be relevant to shaping communications strategies and tactics, as well as packaging.

Branding and Digital
Four Lessons from Digital Brands
Advertising Age (8/5)
Relates four “success factors” of digital brands that can be applied to all brands–including Christian ones.

Editor, Christopher Ribaudo, Chief Brand & Marketing Strategist

Livingstone. Ideas to Marketplace.