Livingstone Repositioned as an Idea House for Publishers

CAROL STREAM, IL – July 11, 2008 – Livingstone formally unveiled a new brand identity today that represents a major milestone in the company’s 20-year history and signifies the company’s refocusing to an idea house for religious publishers.

The new brand identity involves both internal and external changes to Livingstone.

Internal changes include a new strategic business plan, staff changes, enhanced product development and ideation strategy, increased client care, refinement of proposal development and re-design of creative production processes. Internal changes also include extending its service line with new ideation, branding, digital and marketing communication practices for publishers.

External changes involve the development and launch of Livingstone’s new logo and website at livingstonecorp.com. It also includes a new tagline: “Ideas to Marketplace™.” This tagline is Livingstone’s unique brand promise and is designed to express what drives Livingstone as a company, and what Livingstone makes possible for publishers.

“’Ideas to Marketplace’ is a fresh and up-to-date expression of Livingstone’s spirit and what we do,” says Christopher Ribaudo, Chief Brand and Marketing Strategist. “The emphasis signaled by the new brand identity represents a fuller, more complete expression of Livingstone’s essence, capabilities and story.”

Livingstone CEO, Bruce Barton, notes “Love for the Gospel, creativity and big ideas have always been central to Livingstone’s mission and vision.”  Co-Founder, Dave Veerman, says “We’re proud of our history of serving Christian publishers providing editorial, design, typesetting and project management. Now we are taking it to the next level.”

About Livingstone
Livingstone is an idea house providing print, web and new media solutions for publishers worldwide. Livingstone marks its 20th anniversary September 2008. To learn more about Livingstone, go to livingstonecorp.com.