Christopher Ribaudo to Lead Livingstone’s New Branding and Marketing Initiatives
CAROL STREAM, IL—June 17, 2008—Livingstone hired Christopher Ribaudo as its Chief Brand and Marketing Strategist. He is responsible for expanding Livingstone’s current portfolio of book production services to include new branding, integrated marketing communications and digital services for publishers. Ribaudo is also the chief architect for the re-branding of Livingstone.
“We are very grateful to have Christopher on our management team. His knowledge and experience will help improve our service to publishers, as well as redesign and position our company to face emerging challenges and opportunities in the future market environment,” said Bruce Barton, CEO of Livingstone.
Chief Creative Officer, Dave Veerman, noted, “Christopher brings a unique blend of marketing experience, creativity, and theological training to this position. He will certainly broaden and deepen our capabilities and resources as we continue to work in partnership with publishers, ministries, and others.”
Ribaudo has worked in consumer, technology, and non-profit environments. He was the brand and marketing communications strategist for such brands as Aloha Nui Bodyworks, TechXpress, People’s Self-Help Housing Corporation, and others. Additionally, he helped lead marketing and sales initiatives with The Grid, OneMain.com and Earthlink.
Ribaudo combines brand and marketing communication expertise and consulting experience with years of pastoral experience and theological education. He is an ordained minister of the Presbyterian Church in America and holds a Master of Divinity degree from Westminster Theological Seminary in Philadelphia.
“It is exciting to be associated with such a respected company as Livingstone,” said Christopher Ribaudo. “With winds of change blowing through Christian publishing and larger publishing industry as a whole, it’s great being part of a team like Livingstone where there has been such a strong tradition of providing premium solutions for publishers’ needs. I look forward to continuing the tradition as we help publishers navigate the new media-oriented digital environment of publishing.”
About Livingstone
Livingstone specializes in book and Bible production, branding, digital and integrated marketing communication solutions for publisher’s print, Web, and new media needs. A recognized industry leader, Livingstone marks its 20th anniversary in September 2008. Livingstone’s new Web site will be launched in early July 2008.
Livingstone is an international idea house providing book and Bible production, branding, digital, media content and integrated marketing communications solutions for publishers across print, web and new media platforms. Livingstone marks its 20th anniversary in September 2008. Its new Web site will be launched in early July 2008.

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December 10th, 2008 at 10:00 am
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